Anteprima is a story about faith and persistence.
Born in Tokyo, Japan, Izumi Ogino moved to Hong Kong in 80s to start up her retail business. In pursuing her dreams of fashion, finally she decided to move to Milan, Italy by where she worked closely with Prada in developing the brand and helped them with the distribution in Asian markets. With the experience with Prada as well as the support from them for example in the Italian production, in 1993, Izumi took one step closer to her dream - establish her own brand – Anteprima.
Ever since the debut of Anteprima, every season Izumi Ogino thinks about the woman she wants to be and reflect her dream in the collection. Design focused on relaxed elegancy as the modern intelligent women nowadays tend to enjoy life and pursue for more happiness than ever.
What Izumi is pursuing is a kind of contrasting life that is always with novelty. Traveling is one of the examples that she could keep exploring.
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