In celebration of the launch, an official launch party is held on 23rd March 2016 at ANTEPRIMA WIREBAG Hysan Store.
To mark the occasion, ANTEPRIMA Creative Director Izumi Ogino and Japanese artist Shinsuke Kawahara have attended the party along with celebrities Jeannie Chan and Kayla Wong. A group of influential fashionistas, bloggers and media friends are also there to celebrate altogether.
ANTEPRIMA has specially redecorated the Hysan Store to create the unique and fun atmosphere, with over 30 pieces of Rabbit Wirebag from the “FACE” collection, and a 2-meter tall Giant Rabbit Wireart Installation. Using over 9000 meters of ANTEPRIMA’s exclusive wire, the Giant Rabbit Wireart installation is hand-knitted by artisans for over 600 hours.